Xand McMahon Drives Marketing Results in HPC and Technical Computing
Our agency creates successful go-to-market strategies and marketing plans that drive revenue and grow business. We combine innovative approaches with tried-and-true methods, and provide flawless execution of deliverables.
Our holistic approach to marketing ensures that your messaging aligns with your strengths, and your marketing activities build upon each other. Integrating marketing messages, strategies, and tactics across all activities ensures that you get the most out of your resources while achieving measurable results.
Xand McMahon can take the most technical messaging and turn it into business value, customer-focused messaging. We are known for our extensive industry contacts and our ability to connect our clients to potential marketing and technical partners.
Our principals have been in HPC for 15+ years and provide a combination of corporate and startup experience, thus blending the full spectrum of understanding: Where you are, where you want to go, and most importantly, how to get there!
Lara co-founded Linux Magazine in 1999 and her introduction to high tech came from representing the magazine at 25 Linux trade shows over three years. Supercomputing quickly became her favorite show, and she launched Xand Marketing in 2005 to capitalize on the many relationships she had built in HPC and the Open Source community.
Lara also owns Optimum Design & Consulting, a graphic design firm that she founded in 1992 and which has given her a career’s worth of branding experience, and is a founding partner of Silaroca Partners, which helps European companies go to market in the US and vice versa. Co-founding Xand McMahon was the culmination of her many different experiences in branding, marketing, and high tech.
Lara has extensive experience on non-profit boards, serving on the NYC Chapter board of the National Association of Women Business Owners for a decade (including two years as chapter President) and the New York Chapter board of the Graphic Artists Guild for seven years (including four as chapter President). Lara has been on the National board of the Guild since 1998 and is currently National President. She holds a Bachelor of Science in Graphic Communications, Technology, and Management from New York University.
As the co-founder of Xand McMahon and the President and CEO of McMahon Consulting, Kim brings a wealth of knowledge and experience to our customers. Being in HPC and high-end IT since 1999 with companies such as SGI, Cray, and LSI/NetApp in a range of roles including leading and executing the go-to-market strategy for business units, managing partner relationships, co-marketing, product management, and sales, Kim shapes the strategy and offerings for Xand McMahon while also leading the team on project execution. Working with clients all over the world and in the multiple technologies used in HPC and HPC-like vertical markets, her experience easily translates across borders helping companies bring their products to market in the US – both new products or an expansion into a new territory.
Kim is on the Executive Board of Women in HPC, where she leads the marketing and messaging of the organization, is the Communications lead for the SC17 Inclusivity Committee, manages the social media for HPC Advisory Council, and volunteers with various foundations in the Colorado area to assist with their marketing activities. Kim is a graduate of the University of Northern Colorado with a Bachelor of Science in Accounting / Business Administration.
We Speak Geek!
Xand McMahon specializes in high-performance and technical computing. We are proud to say that we can talk to any technical person on even the most complex issue, find the business value in what they are doing, and communicate that to their customers. We help you understand your unique and differentiated value, which translates into engaging prospects and driving revenue.
What’s an Xand?
XAND is a geeky oxymoron that results from applying common-sense logic to the logic term XOR. An XOR is an exclusive OR, a logical operation that outputs true only when both inputs differ (one is true, the other is false). There is no such thing as an XAND, or inclusive AND, but wouldn’t it be cool if there was? XAND in logical terms is always true because there is no exclusivity in an AND statement.
If you’re a techie or a math nerd, then you get the joke without having to read the explanation. If you’re not, then you’re probably scratching your head even after reading it, but hey, don’t all the cool names start with an X or a Z?
So the takeaway is that Xand is always inclusive and always true. And our clients serve the techies who get the joke.