Our SERVICES

Xand McMahon is a full-service marketing firm, specializing in high performance and technical computing.

We have knowledge, expertise, and experience in all areas of marketing, and work with clients across the globe. It doesn’t matter where you are in the marketing process – maybe you haven’t even started yet – we have the know-how to amplify your marketing.

Strategy and Messaging provide the foundation for any marketing activities. A successful marketing plan is built upon that foundation, using the marketing pillars of Solution / Product Marketing, Digital Marketing and Awareness, Outbound Marketing, and Partner Marketing.

STRATEGY

Go-To Market / Marketing Plan
Strategies for Revenue Growth
Routes-to-Market by Pathway and Vertical
Market Expansion

Messaging

Key Messages
Value Propositions
Differentiation
Where Product Wins

Solution & Product Marketing

Product / Solution Launch
Marketing Collateral
Content Strategy
Sales Enablement

DIgital Marketing and Awareness

Communications
Social Media
Campaigns
Newsletters / Blogs
Advertising

Outbound Communication

Branding
Website
Press / Analysts
Industry Asssociations
Trade Shows / Events

Partner Marketing

Partnering Strategies
Co-Marketing
Partner Enablement
Partner Management
MDF

How We Do It

It starts with a conversation: Your goals, what you want to accomplish, the things that matter to you the most. It continues with a plan, designed specifically for you.

We begin with an in-person Discovery Session to define your Messaging and Go-to-Market Strategies. After that, we create a Marketing Plan and implement it. And no marketing strategy is complete without regular review of its results and the revision of the plan as needed.

Phase 1

Define

  • Who
  • What
  • When
  • Where
  • How

Messaging

Marketing Plan

  • Messaging / Positioning
  • Target Market
  • Marketing Plan
  • Marketing Calendar
  • Routes to Market

Phase 2

Implement

  • Marketing Plan
  • Outsource Marketing Services
  • Branding / Awareness
  • Content Marketing
  • PR / Advertising / Social Media
  • Trade Shows / Events
  • Demand Generation
  • Partner Marketing

Phase 3

Review, Analyze, Revise

  • Analyze Results of Marketing Plan
  • Review Current Marketing Conditions
  • Adjust Process for Optimized Outcomes

Quarterly Planning Meeting

Review and update:

  • Messaging
  • Marketing plan
  • Analyze results

Monthly Reporting

Weekly Status Conference Calls

Web-based tracking system for real-time monitoring of marketing activities.